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Simon Hammond

Hammond Thinking

Contact Information:

10 Spink Street
Brighton, Victoria 3186
T: 0408 515053

Years in Business:



Clients I'm Seeking:


Businesses that are looking for help with the power and cut through of their most valuable asset - their brand reputation - and businesses that understand their people are the first powerbase of a great brand.

About My Business:


Bastion creates, rejuvenates and protects brand equity by establishing the emotive core of what a business stands for. We call this BE branding - a brand that is based on a BElief of what it can be for customers that in turn creates a sense of BElonging in both staff and customers. This belonging changes behaviour from considered and rationale to loyal and emotional. Bastion is the latest of four agencies that have featured BE Brands. My previous 3 are SEE life differently, The Edge and Dare. Our current clients include Foster's Group, Westpac, Boost Juice, T2, Calloway golf, Mitsubishi, Medibank Private, and many more. Over 100 top brands have used the BE Branding philosophy to differentiate their business. BE branding is featured in 3 books I have written - Guts (2003), BE Brands (2006) & CEO of earth (2009).

Years in business:
Member since:
Clients I'm looking for: