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Dan Herron

Herron Creative Works
Marketing

Contact Information:

3432 Greystone Drive, Ste. 5150 Austin, TX
Austin, TX 78731
United States
T: 512-228-9805
www.herroncreativeworks.com

Years in Business:

 

3

Clients I'm Seeking:

 

B2C and B2B

About My Business:

 

My name is Dan Herron. In 2009, I started providing marketing consulting and services, capitalizing on my 15-year career in marketing to help companies grow ROI lead marketing platforms to our rapidly changing digital world. My marketing background experience includes developing marketing strategies, brand messaging, project management, graphic design, photo and video for GE Energy, ABC Television News, IBM, Capital Metro, and the Strong Advertising agency. SUMMARY OF QUALIFICATIONS • Social Media – create strategy, write content, and manage external resources, track activity, and analytics. • Collateral Production – design brochures, ads, sales pages, presentations, packaging, trade show booth branding, webcasts, DVDs, web, and e-mail lead generation campaign pages • Lead Generation Campaigns– develop e-mail marketing programs, content and design, drip campaigns, market segmentation, performance metrics and CRM database that drive results • PR Strategy and Execution – write news releases, create media pitches, secure coverage, manage media interview process, track results, work to drive national exposure • Trade Show Management – logistics, booth selection, collaterals, branding and staffing • Manage advertising agency relationships, ad media, promotional activities and branding • Experienced in maintaining websites and SEO, SEM, PPC, Google Analytics, Link Building, Keyword Research, Reporting, meta data, and blogs. Skilled in copy writing for press releases, website and collateral materials using AP Style PORTFOLIO • Marketing Portfolio - http://www.herroncreativeworks.com/herronportfolio.pdf

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