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Howard Sherman

Howard Sherman Consulting
Arts Management

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New York, NY 10024
United States

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About My Business:


The communications universe has exploded over the past 15 years with the widespread adoption of internet use, and it has accelerated in the past 5 years with the rise and ongoing expansion of social media. Yet many companies have failed to examine their initiatives and structure in regard to communications. Leadership may not understand the newest tools and the enormous potential. Staffing may not be structured or hired in order to capitalize on the new paradigm. With roots in classic press agenting, advertising and graphics, experience as an organizational leader, and a reputation for effective utilization of emerging platforms and technology, my consulting work focuses on how to best reach audiences and donors with your messages, beyond simply supporting a ticket selling effort. I believe that we are at the start of an era in which organizations are poised to become their own broadcasters, sending out clear messages about their work using both the mass media and internally created media that’s distributed at minimal cost direct to your multiple constituencies – but with maximum creativity and effectiveness. And they have to be prepared for incoming communications as well, like never before. Are you taking advantage of all that’s available? Have you done a complete audit of your organization’s communications strategy? Contact me to discuss how my independent perspective can analyze and develop your communications for the 21st century, serving your marketing, development, educational and artistic needs.

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