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David Begg

Holier Than Thou Records

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Serious Rock and Alternative bands ready to promote their single and album to UK radio.

About My Business:


Holier Than Thou Records was established in June 1995 as an independent record label focusing on music promotion for rock alternative and metal artists and bands. Working within a very strong and competitive market we arrange promotion campaigns for single and album releases (download and CD). The labels promotion and management activities generate radio playlists, spot-plays, reviews, studio interviews, live sessions and gigs. Our promotion service covers the below areas. Regional specialist stations and shows (UK and international) University radio and student unions. (UK and international) National radio, various digital & online. (UK and international) Booking agent representation. (UK) A&R publisher & Label representation. (UK) How we promotes a new release. In reality, music teams and DJs do not have time to listen to complete albums from underground artists. When promoting an album or EP we breakdown the tracks into a number of single releases, this attracts the maximum amount of radio play and leads listeners to the the main release and the artists music catalogue. The single release promotions, if managed correctly = radio playlists, spotplay, music sales and artist awareness. We would expect radio play within 2 to 3 weeks of a campaign start date. Our follow up work is designed to gauge listener feedback music team reviews and airplay times. Most radio stations have strict playlist criteria and new artists are usually passed onto alternative and unsigned shows. Because we are a label and work regularly with music team members we aim is for the playlist . If we do not make playlists then we push for airplay spots known as spotplays. For PR support we issue press releases to music magazine in the UK and overseas. This service can include a handful to hundreds of media outlets throughout Europe, depending on the artists budget territories targeted. HTT charge monthly fees dictated by the size of the campaign and resources required. Promotion reports and media reaction is then passed onto the artists once per week. Digital Music Distribution: HTT distributes music to and via download sites such as iTunes, Emusic, Amazon, Spotify and Napster. The label manages the complete release including format conversion and submission; if required we generate ISRC (International Standard Recording Code) and UPC (Unique Product Code). The artist receives 70% to 100% from music download sales and we supply quarterly statements. CD Retail Distribution: CD sales available to purchase from and The Labels website, if required further national and world wide export distribution can be arranged via our distributor (CODE 7) Thanks for visiting our page Holier Than Thou Records C/O David Begg Owner/Label Manager

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