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Michele Engel


Contact Information:

San Diego, CA 92111
United States

Years in Business:



Clients I'm Seeking:


Organizations that need to improve their lead nurture and customer loyalty systems, thereby experiencing a significant increase in revenues. These organizations tend to use spreadsheets and/or contact management programs like Outlook to manage their leads, prospects, and customers OR are companies that have adopted a Customer Relationship Management (CRM) system but need help getting it to work the way they need it to work.

About My Business:


Insightrak specializes in Customer Relationship Management (CRM) programs and Sales and Marketing Automation systems. We advise on selection (we do not promote any one particular program or system but are knowledgeable about many), customize and implement the solution, train users, and provide ongoing support as needed. Having been an early adopter of Customer Relationship Management (CRM) systems and a CRM evangelist and manager in many of the positions held over the course of employment, I founded Insightrak, a marketing consulting firm specializing in helping organizations choose the CRM system that best fits their needs and budget. We also help organizations that have selected a CRM but find that they continue to need help in customizing it to meet their needs and in driving increased user adoption. Just some of the CRMs that we work with are Salesforce, Infusionsoft, Zoho, Greenrope, and ChamberZoom.

Years in business:
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Clients I'm looking for: