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Jane Schmidt

Jane Schmidt Marketing Advices
Social Media Optimization

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Small and Medium sized companies that are discovering the Social Media Universe and need some help

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Need help? I canadvice you in the following fields: Design of a SMM campaign: Development and design of a SM strategy, change management Definition of framework conditions, Crisis Communications WOM and Storytelling: Introduction to the functions of WOM and storytelling with respect to social media, Role of leaders and opinion leaders, Test campaigns and product communities for new product launches, Referral Marketing and WOM platforms, Creation and implementation of a WOM campaign, Measuring success Media Planning in the Social Web: Development of Content, Selection of appropriate channels and SM profiling and support, Tools to increase the dissemination / virality, SM seeding over classical channels Monitoring and Performance Measurement: Calculate ROI of a SM campaign, Structure of a target system, SM campaigns Reporting, Selection of tools for the implementation of SM Monitoring, Evaluation and optimization of results, Long-term monitoring in the short term to see results Consulting: Visibility, influence and types of SMM and the consumer in the center of SMM, Integration of social media in the classical marketing mix: SM integrated into classical online activities: value, performance and operation of an integrated campaign, SM and SM in conjunction with TV and print campaigns, SM in the B2B environment: advice on opportunities, risks, objectives, tools, and development of appropriate measures Coaching: Worker / employee coaching within your organization: A day in the week (eg Wednesdays) "PC-class" over 5 weeks. On each day of training, a portal is treated: creating a profile including instruction in operation and the advantages and disadvantages of each to be treated portal. After that the students have the opportunity to discover, with the help of the portal tasks, to become accustomed to the use and collect questions. Coaching social media interested, regardless of their place of work.

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