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Jeff Paiva

Neotix Interactive

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Brands entering the digital realm, full-service agencies seeking expertise in digital and interactive.

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Jeff Paiva is a digital immigrant proud of his fluency in the new language that is spoken these times. Born in an age where the top tech gadgets were the color TV set and the electric typewriter (on which he had his first writing experience), this journalist-turned-copywriter fell in love with digital communications and advertising in the early age of internet (circa 1999). After some really cool gigs – copywriter for big traditional advertising agencies in São Paulo, editor of the official 2006 FIFA World Cup™ Brazilian website and for International Sailing Federation's events in Brazil – Mr. Paiva had the wonderful opportunity of establish and manage a brand new area at AgênciaClick. After two years leading the Isobar-agency team, moved to London for a brief stint at global headquarters. Back to Brazil, was part of the Young&Rubicam digital team and now direct the Interactive crew at Neotix. Exploring the brave new tools of social media, engagement and interactive planning, Jeff is thrilled to be part of a revolution in the making, connecting people and changing the one-way language of the traditional advertising into a brilliant and lively conversation.

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