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Kate Kendall

Kate Kendall Consulting
Marketing

Contact Information:

Melbourne, Victoria 3000
Australia

Years in Business:

 

6

Clients I'm Seeking:

 

Clients who need help with their marketing, communications, content and social activities.

About My Business:

 

I'm a digital strategist with a product focus. I help create awareness and grow audience for brands online. I'm a strategical creative thinker who also loves doing. I consult within the five main areas: 1) COMMUNITY What is it? A core understanding of people, authentic interaction, sustainable conversation and social technologies. Why people are the way they are, how you can take a humanistic approach to branding and grow your audience. What could it look like? A plan of action of your foray into the social media space An offline meetup to engage a local audience Research and relationship formation with key players and innovators 2) COMMUNICATIONS What is it? Anything from your traditional media and public relations, to internal communications and organisation-wide strategy. What could it look like? Crafting of a media release for a news announcement Setting up a meeting with an influential journalist or blogger Preparing a half-yearly activity calendar 3) CONTENT What is it? Knowledge sharing of what makes for compelling content, how to tell stories using multiple mediums, feature planning, copywriting as well as increasing your readership and views. What could it look like? A leanly-produced video with a product or service evangelist Curation strategy from an identified source list A series of written blog posts or website copy 4) CULTURE What is it? Organisational scaling and growth management, process development, change management, employee relations and culture development. What could it look like? Brainstorming ways to decrease recruitment fees and increase staff retention by growing the cultural capital Restructuring a physical work environment to increase creativity, productivity and ultimately, employee happiness Increasing an organisation’s attractiveness as a hub for women and leadership 5) COLLABORATION What is it? Broader assistance and service procurement offered through an extensive network of partners, experts, influencers, creatives, doers and thinkers. I can help find people for a brief. What could it look like? Project management and programming on a website rebuild iPad or iPhone development Analysis and overview of your IT infrastructure including recommendations

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