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Kendall Allen

Laredo Group
Marketing

Contact Information:

New York, NY 10023
United States

Years in Business:

 

18

Clients I'm Seeking:

 

We provide public or private in-house digital marketing and media training -- for buying and selling organizations. In addition, we offer consulting services on key business aspects related to digital marketing, media and publishing. Ideal clients: publishing entities, media companies, marketing or media principal decision makers, agency professionals and folks on the brand side seeking such professional development individually or as a team.

About My Business:

 

The Laredo Group provides customized general sales training and coaching for companies and individuals, media training for buyers and sellers, and custom consulting services designed to increase the revenue potential and production of staff and products for both traditional, online and cross-platform sales and marketing activities. More about me: Kendall is Vice President for Laredo Group, handling programming and marketing operations on the East Coast. Among other courses, she teaches "Search Engine Marketing for Professionals," "The Digital Ecosystem" and "How to Build a Digital Agency or Division" for the company. In addition to serving Laredo Group, Kendall has run past pursuits through her own company, Influence Collective, LLC, in NYC. This has entailed advising agencies, publishers and entrepreneurs on integrated media operations or services. Allen’s 18-year path has led from print to digital, spanning publisher and agency-side. She first spent a few years covering emergent media, tech in the SF Bay Area as a moonlighting, independent journalist obsessed with the broadening media landscape. Moving from print to the digital publishing realm during its most formative years, Allen helped found Thrive, an AOL/Time Inc. JV. Once on the agency side, she went on to hold top posts at USWeb/CKS and Euro RSCG Circle. Prior to establishing Influence Collective, she spent three years building independent agencies or divisions within agencies headquartered in New York. A highly regarded thought leader in media and marketing circles, she was on the founding floor of Search, as original executive at one of the industry's first SEM agencies, Fathom Online, a post which originally brought her to New York to open the East – and then regional Director of Client Services for iCrossing. She contributes heavily to industry thought leadership, as regular speaker, moderator and panelist; editorial contributor to Media Post, where she writes a popular weekly column and to AdAge; and member of the iMedia Advisory Board. She sits on the Producers Guild of America, as national delegate to the New Media Executive Council; 212NYC Board of Directors, Vice President, running the Board's work and personally establishing the vision for and revamping Professional Development programming.

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