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Libby Fordham

Libby Fordham Communications
Marketing

Contact Information:

Melbourne, Victoria 3001
Australia
T: +61411473938
www.libbyfordham.com.au

Years in Business:

 

18

Clients I'm Seeking:

 

Those who need social media resources, looking to integrate social media into their marketing strategy, require brand invigoration through their PR processes and any clients who like to have fun while increasing their profile.

About My Business:

 

We offer a range of services which reflect the changed public relations landscape. As we evolve, so do you, and it will show in your communications. Campaign Strategy Often we are asked to develop a campaign strategy by large corporations who already have an established communications team. Our clients know the benefits of outsourcing this task because sometimes new ideas and new communication offerings may be lost on a team which is constantly working closely with its product. Not a threat. Just a reality. Our campaign strategies offer a real opportunity for fresh insight, They are developed comprehensively, like an instruction book, so that the in-house communications team can easily take the campaign to market. No smoke and mirrors here unlike some agencies. It tells you how to do it. Isn't that what the client is paying for? Also, it means that busy communication advisors can be left to undertake their daily responsibilities without being landed with a large and time intensive job - better time management, better for morale, better for the bottom line. Issues and Crisis Management We work across the organisation to bring all the expertise together in order to protect corporate reputations. We believe in establishing long term strategies which reinforce a company position in line with the expectations and beliefs of stakeholders and consumers. More than ever, people are aware of the daily spin trawled out on talkback radio and television newsgrabs. The practice works to create a new respect and awareness of the business which takes into account that the audience are savvy about spin. Social Media With all the buzz surrounding social media, it's important to realise that social media is part of your overall communications mix, not a stand alone method for campaigning. We assist in developing and integrating social media into your strategic planning, support your organisation by training your staff within the sphere, and developing policies which protect and enhance the organisation's reputation and brand equity. We also can manage and implement this part of your marketing campaign while also providing evaluation and measurement of its success. Digital Integration For many companies, the onslaught of social media and it's digital implications for search and content has left them out of the online exchange. Rather than bury their heads in the sand, they have sought guidance and integration strategy through us to bring social media onboard to complement their existing marketing mix. The support we provide takes on varied forms - everything from gauging and tracking sentiment, to full implementation of a digital policy or strategy to support the organisation. It's not just catch up, it's keeping up constantly that matters. Media Relations & Publicity Experienced in media relations at state, national and international levels, what sets us apart is our ability to develop specifically targeted media databases, designed for our clients in line with the campaign at hand. These databases become a living piece of IP which are owned by our clients and constantly developed and refined as the brand gathers increasing editorial traction. Creativity, good follow-up and solid news worthiness add to the winning combination. Public Affairs Awareness, understanding and open conversation are all the parts which bring together a great public affairs campaign. Crafted to suit where a company is at the moment to where it wants to be, we lead your business, step by step, through the communications process to enable the best outcomes for your campaign. Writing and Editing A lot to say? A responsibility to show your position? Rather than just hire a writer or editor, our work reflects the strength of our communications background. The end result is a strategically positioned report, document or communication piece which takes on board the aims of your comms strategy and the wider view of what your company is achieving, doing and striving towards. And we do it in plain English.

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