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Marcello Sasso

Aimpoint Research
Marketing

Contact Information:

Columbus, OH 43215
United States

Years in Business:

 

17

Clients I'm Seeking:

 

Manufacturers of FMCG, Electronics, Durables, Pharmaceutical companies, Service providers, B2B companies, Foreign marketing research agencies.

About My Business:

 

Marcello holds a B.A. in International Business from the Helsinki Business Polytechnic (Finland) and an MBA from the Strategies Business School (Italy). Marcello started his career in market research in 1999, working for several UK-based global agencies and serving as an in-country consultant from Italy. Two years later he started his own research consultancy business named Cielo Research, focusing on global projects, which he directed for more than 13 years before joining Aimpoint Research in 2014. Marcello is a passionate Italian specializing in international project coordination and business development. As Vice President, Global Business Development, Marcello manages Aimpoint’s global expansion, through new client acquisition, strategic partnerships, new product development and marketing activities. Marcello specializes in both qualitative and quantitative research to include branding, repositioning, new product launch, competitive analysis and trend tracking.

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