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Jeffrey Jordan

Mindset Research
Marketing

Contact Information:

San Diego, CA 92129
United States

Years in Business:

 

20

Clients I'm Seeking:

 

Clients who are seeking answers and actionable insights to business challenges through effective, affordable market research. All business sectors, segments, types, and size.

About My Business:

 

Research solutions that transform mindset to market share. JEFFREY JORDAN MINDSET RESEARCH 14444 Corte Morea, San Diego, CA 92129 (858) 484-2307 OFFICE (858) 382-4410 CELL jeff@mindsetresearch.com www.mindsetresearch.com Jeffrey Jordan brings over 20 years of psychology, consumer insights and strategic/concept problem-solving skills to the qualitative and quantitative research arena. His unique blend of research experience and expertise combines senior-level brand marketing and advertising agency experience with the entrepreneurial drive and values developed from managing his own marketing research firm. Jeff’s research perspective has been shaped by a wide array of marketing management responsibilities ranging from large to small organizations, public and private sectors, company-owned and franchise businesses, corporate/client side, advertising agencies, and hands-on experience with LBO’s, IPO’s, and the investor market. He has also developed business and marketing plans for various community organizations and lectured on marketing/market research topics at the university level. His cumulative skill set and strengths include strategic/conceptual analysis and development, brand nurturing, creative marketing strategies and tactics, and consumer-driven solutions. He is highly insightful and quick to grasp complex issues. Jeff has extensive experience in the food service, restaurant, retail, healthcare, technology and advertising segments. Since 1995, Jeff has conducted over 1,000 focus groups and more than 2,500 in-depth interviews and surveys. His capabilities also include mixed (qual/quant) methodologies, online focus groups and discussion boards, and ethnography studies. A brief snapshot of Jeff’s marketing/marketing research career includes the following positions and responsibilities: President, Mindset Research Vice President/Account Supervisor, I/G/W Advertising Vice President Marketing, El Torito Mexican Restaurants (Real Mex) Vice President Marketing, Paragon Steakhouse Restaurants Director of Marketing, General Mills Restaurant Group Director of Marketing, Wienerschnitzel Director of Marketing Services, DJMC Advertising Corporate Planning & Research, Robinson’s-May Department Stores Jeff received his Bachelor’s degree from the University of Wisconsin, majoring in Sociology/Psychology. Post-graduate educational development includes study at UCLA (toward MBA program), Cornell University (restaurant management) and San Diego State University (executive leadership) in addition to numerous research and problem-solving training programs. He is a member of QRCA, AMA and is listed in Who’s Who in America. MARKET RESEARCH METHODOLOGIES/EXPERIENCE & CAPABILITIES QUALITATIVE  Focus Groups-traditional and off-site  Dyads/Triads  Mini-Groups  Online Focus Groups, Discussion Boards, Surveys  Ethnography  Usability Studies  In-depth Interviews  Telephone Surveys  Intercept Studies  Exit Interviews  Mystery Shopper  Customer Questionnaires/Feedback Surveys  Products/Services/Advertising Copy Testing QUANTITATIVE  Segmentation Studies  Attitude and Usage Studies  Psychographic/Demographic/ Lifestyle Research  Share of Market Analysis  Site Location Research  Test Market Studies  Sales and Promotion Modeling and Analysis  Financial Analysis  Industry and Economic Forecasting  Competitive Intelligence Jeff has conducted numerous, large-scale market research studies for government and public agencies throughout California including: ▪ California Department of Real Estate ▪ San Diego Association of Realtors ▪ SANDAG (San Diego Association of Governments) ▪ San Diego County Department of Parks & Recreation ▪ San Diego County Water Authority ▪ Southern California Edison ▪ US Navy

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