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Michele L. Cox

MLC Factor
Marketing

Contact Information:

Rochester, MI 48306
United States
T: 248-494-3439
F: 248-650-0275
www.mlcfactor.com/blog/

Years in Business:

 

3

Clients I'm Seeking:

 

I work with companies & non-profts: 1) Which do not have a marketing department 2) Who have a very junior marketing department 3) Where a marketing department needs a specialist 4) That needs an interim Chief Marketing Officer (CMO) 5) To coach and train an executive or business owner for a speech or presentation 6) Who are foreign entities requiring US based marketing guidance 7) Who want to create a marketing roadmap

About My Business:

 

I am PASSIONATE about MARKETING!! I have always been interested in how to tell a marketing effort that will work from one that will fail. Why? At the beginning of my career in my accounting role, I held marketers financially accountable, discovering that many marketers do not know how to tell a smart marketing investment from one that is a waste of time. Following some years in strategic planning and analysis, I joined the flashier side of the business... Marketing. Now after decades of hands on marketing and analytics experience I use revenue marketing to build transparency into the marketing ROI. I help CEOs & business owners who are frustrated over much of what they have invested in marketing has been a waste of time and resources. Because they are confused over how to know which of their marketing efforts are resulting in leads. I am their CMO (virtual) to help them distinguish a marketing effort that will work from one that will fail. Profit is essential to keeping your business up and running, but being a smart marketer can help save money. In fact, businesses who employ measurable marketing techniques reduce their costs per lead, resulting in real savings that impact your bottom-line

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