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Marshall Stowe

Martin & Stowe
Marketing

Contact Information:

Portland, OR 97219
United States
T: 503-560-8976
F: 650-342-8872
www.martin-stowe.com

Years in Business:

 

20

Clients I'm Seeking:

 

Companies in need of qualitative research services and/or meeting facilitation.

About My Business:

 

Martin & Stowe is a consultancy specializing in qualitative research. In this capacity, we provide our clients with in-depth marketing counsel to maximize their product, branding and communications opportunities. Projects range from broad-based strategic investigations to highly targeted and more tactical assignments. In broad-based strategic projects, Martin & Stowe delve into the underlying dynamics of consumers and categories in order to identify marketing opportunities for our clients. We strike to the core of what motivates the consumer, not just on a rational level but deep into the subconscious where real purchase decisions often occur. Martin & Stowe has developed an arsenal of innovative investigative tools and methods that allow us to go in-depth where others may just scratch the surface. We are proficient at exploring the emotions and imagery so central to understanding perceptions of companies and brands. Because we identify real wants and needs, not just those that are easily expressed, we provide clients with catalysts for new product development. With more tactical projects, Martin & Stowe helps clients strengthen and select from among a range of ideas or concepts under consideration, whether those concepts are new product ideas, advertising executions, positioning platforms or packaging prototypes. Our approach allows a client to learn not only if concepts work but how they work and how to make them stronger. As desired, we also work with clients to develop or frame concepts for this type of research. At Martin & Stowe, our final product is one that inspires action. In our analyses, we don't just sift through and report on the information gathered. We digest it. Then, we filter it through our own disciplined thinking and creative vision. Our final product is one that provides clients with provocative insights they need to propel their products and brands forward – insights that allow them to make an impactful, relevant connection with their customers and prospects in today's competitive marketplace.

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