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Syieda Penn

Pasticheg Group LLC
Marketing

Contact Information:

500 H Street NE Suite 31
Washington, DC 20001
United States
T: 202-352-2842
www.pastichegroup.com

Years in Business:

 

5

Clients I'm Seeking:

 

Pastiche Group is a woman-owned small business. As a progressive full-service integrated creative marketing communications consulting firm, Pastiche supports its clients by providing strategic direction on how marketing communications can help magnify the impact of their business. From pushing out new innovations, creating networks of business innovators and challenging our clients to think outside of the box; we develop, manage and implement integrated marketing communication strategies to maximize the client's impact across multiple channels and platforms to support their visions - therefore, making it a reality.

About My Business:

 

Witty, gregarious, fun-loving, overwhelmly energetic and creative - Syieda Penn is a marketing communications hybrid of sorts. A soloprenuer, idea entreprenuer, natural bridgebuilder and creative marketing communications strategist, Penn is armed with nearly 15 years of creative integrated marketing communications experience. Penn developed Pastiche Group in 2005 and she serves as the firm's Chief Marketing Officer (CMO) and Principal. Throughout her career, Penn has helped clients achieve their goals, meeting and exceeding clients' expectations, and has helped small businesses and nonprofits meet revenues goals exceeding nearly $5B throughout her career. Prior to Pastiche, Penn worked for Arnold Worldwide, one the largest creative ad agency in the United States, on the McDonald’s account where she developed print, online, broadcast TV, radio and point-of-purchase advertising vignettes for the McDonalds’s brand in the Washington, DC metro and Eastern Shore regions; was an integral part of the creative development of the first tabloid-sized weekly newspaper supplement for Stars and Stripes, the only English speaking daily overseas newspaper serving military and Department of Defense personnel; created the first Breakfast seminar for Federal Times newspaper and the first ‘Get Out the Vote” campaign targeting 18-34 minority voters in partnership with NAACP, National Urban League and Rock the Vote during the 2000 election campaign year for Politicallyblack.com; and worked for urban radio conglomerates, Radio One, Incorporated (WKYS, WMMJ) and Infinity Broadcasting, Inc., now CBS Radio (WPGC 95.5 FM) , serving as an advertising Account Manager. With Penn at the helm, Pastiche Group has represented nearly 50 clients from couture fashion shows to financial consulting firms and political advocacy, and from environmental sustainability to domestic violence and supplemental childhood education service providers; and has helped clients' small businesses and nonprofit organizations increase annual revenues exceeding nearly $2M serving in this role. Penn has received client media placements in/on CNN with Soledad O'Brien, Radio One, Inc., Washington Business Journal, Washington Post, New York Times, DC Modern Luxury Magazine, Washington City Paper, Black Enterprise magazine, Fader, BET, WJLA, WHUR, Fox 5 News and more. Have questions or want to chat with Penn about opportunities, challenges and complexitites - reach Penn directly via e-mail at syipenn@pastichegroup.com

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