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Lara McCulloch-Carter


Contact Information:

Toronto, ON m5v1a1
T: 905 681 3332

Years in Business:



Clients I'm Seeking:


I am a big proponent of finding the right fit in business. I’ve learned over the years that the following types of clients are the best match: • You run a small to medium-sized business (generally speaking, revenues exceed $1MM). I have, on occasion, worked with start up businesses and entrepreneurs. • You don’t have a marketing department or you have very limited marketing resources. • You are truly committed to and energized about growing your business. • I believe in your business model. • You’re not looking for a silver bullet, but are committed to long-term growth. • You believe in working ethically and creating value for your customers. • You like to balance working hard with a little fun. For more information:

About My Business:


With over 15 years as a Brand Consultant for multinationals like Cadbury-Adams, Unilever and Scotts, Lara brings ‘Big Brand Thinking’ to small business. Her consultancy, READY2SPARK is focused on helping companies attract, engage and energize customers. She is also a sought after professional speaker and educator, travelling the world and changing how people think about their brands. In addition to being the Chief Brand Storyteller for her company, Lara also founded #eventprofs, a thriving online community that was featured in The Twitter Book by Tim O’Reilly and Hear Me Roar, a community for business women in events. Her marketing blog has been touted as “the fresh perspective on creativity, branding and social media” and holds the title as the event industry’s highest ranked independent blog. The culmination of Lara’s passion and experience has heralded leadership posts on numerous Advisory Boards, a monthly column for an international magazine and recognition with three National Awards for dedication, spirit and leadership. Client by client, article by article and keynote by keynote, Lara is sparking a fundamental shift in the way companies do business around the world. For more information:

Years in business:
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