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Your Referral Program Experts

Let us introduce ourselves. We've been business owners and we understand how difficult it can be to grow a small business.

Through the years, we joined many local business meet-up groups to generate referrals. We found these groups took up way too much time; they were expensive to join and, in most cases, did not lead to new business. Referral Key was born out of our desire to form an internet based business networking service which could easily help small businesses generate quality referrals.

With Referral Key, we've combined the very best of social and business networking to help you generate more referrals without a lot of time and money. Simply put, we bring new business to you! We're the world's most popular online referral service for small businesses.

Key Team Members:

Lewis A. Weinstein, Founder & CEO
Mr. Weinstein is a serial entrepreneur. In 1989, Mr. Weinstein founded the Xpress Tax Corporation, a personal tax preparation service, in Needham, MA. Through Xpress Tax, Mr. Weinstein built a successful business by securing exclusive rights to prepare tax returns out of 47 prime business locations within Mail Boxes Etc. franchise locations in New England. In 1995, Mr. Weinstein founded the TaxLogic Corporation. TaxLogic was the nations first online tax preparation service. TaxLogic went on to form strategic partnerships with America Online (AOL), Compuserve, Prodigy and USAToday.com. From 1995 thru 1999, TaxLogic was AOL’s exclusive provider for answering tax questions on AOL’s message boards. TaxLogic was sold in 1999 at the height of the Internet boom. In 2000, Mr. Weinstein was named by Accounting Today as one of the “Top 100 Most Influential People” in the tax profession. His companies have been the subjects of two case studies at the Harvard Business School. Mr. Weinstein holds a BS in Accounting from the University of Arizona.

Christopher Ott, Director of Social Media & Technology
Mr. Ott has an extensive background in social media and small business marketing. He specializes in helping our members leverage emerging online technologies to drive sales and increase actual ROI. Through Referral Key, he has published hundreds of articles on small business and social media, and is a trusted source of marketing advice for tens of thousands of small business professionals within the social media sphere. Mr. Ott has been a guest speaker on "Money Matters", the syndicated small business talk show as well as a guest author on several high-profile business blogs. Mr. Ott holds a BS in marketing, cum laude, from Emerson College.

Mark Rosenstein, Lead Programmer & Systems Architect
Mr. Rosenstein has extensive website programming, design and system architect experience. He worked for Proteon on the first commercially sold Internet router, on the staff of Project Athena at the Massachusetts Institute of Technology (MIT) where several distributed systems techniques were developed that are in common use today. His knowledge of computer systems, networking, and databases allows him to design and program web applications which are secure and reliable, following current standards without locking into packaged solutions. Mr. Rosenstein holds a BS in Computer Science from MIT.

Raymond Yu, Director of Design Branding
Mr. Yu specializes in developing key brand assets with a focus on company identity, web presence and print/marketing collateral materials. He has spearheaded brand design projects for the U.S. Department of Defense, TaxLogic, Fidelity Ventures and the United Way. His 18 years of experience allows him to create effective website user interfaces ensuring a positive user experience. His works are on display at the Whitney Museum and have been featured in Technique Magazine and Graphic DesignUSA magazine. Mr. Yu holds a BFA in graphic design from the Rhode Island School of Design.

Tracy Brady, Director of Interactive & Viral Marketing
Ms. Brady spent twelve years in movie and television integrated marketing, public relations and promotions at Sony Pictures Entertainment, Twentieth Century Fox and Turner Broadcasting in New York and Los Angeles before turning her focus to brand strategy and online marketing. She was most recently at Arnold Worldwide, New England’s largest advertising agency, which she joined in 2003 as a Vice President in the Brand Promotions group. At Arnold she led strategy on non-traditional and viral marketing campaigns for blue chip brands including Fidelity, Volkswagen of America, Vonage, GlaxoSmithKline and Goodyear. She was a member of Arnold’s New Channel Solutions Group, which focused on strategic planning in emerging media and marketing disciplines including word of mouth, viral solutions, social networking and online communities. She was also a member of the new business development team, representing emerging digital media, viral and non-traditional marketing capabilities for the agency. Tracy holds a B.A. in Communications, magna cum laude, from Fordham University in New York and is also a graduate of the Sorbonne University in Paris.

Michael Martinez, Strategic Advisor
Mr. Martinez has helped grow four companies from early stage development through acquisition. Mr. Martinez was most recently a senior executive with StratBridge, Inc., a financial analytics and modeling software firm. Prior to that he was co-founder and President of a telecommunication software company and Vice President of Business Development for iMediation, a global Internet software company. Mr. Martinez was the first US employee of iMediation and played an important role in growing the US organization to over 175 people and $12M revenue in its first year of operations in the US. Prior to iMediation, Mr. Martinez was a Principal at American Management Systems, Inc, an international management-consulting firm, where he consulted the world’s leading financial institutions on leveraging emerging technologies. Mr. Martinez has worked for Harvard University and for the William Weld administration as a Program Director for the State of Massachusetts. Mr. Martinez holds an MBA from the MIT Sloan School of Management and a BA in Economics from Rutgers University.

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