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Ricardo Lamy

independent
Marketing

Contact Information:

1050-111
PT

Years in Business:

 

15

Clients I'm Seeking:

 

Clients with a marketing problem to solve, wether it's to conquer new clients, retain and nurture the best ones, launch or manage a loyalty program, migrate to mobile loyalty marketing, channel marketing or sales incentive programs.

About My Business:

 

I'm a marketing and advertising professional with over 15 years experience, both in the client and the agency side. My professional experience covers the following areas: - marketing and advertising agency executive management for the last 5 years. - new business development for the last 10 years, in a wide range of areas, including relationship marketing, direct marketing, database marketing, advertising. - client service director for the last 10 years, working with both big international clients as well as national accounts also. - marketing director with full responsability over the department Specialties: - Loyalty Marketing Programs, following Carlson Marketing model and approach, both in B2B and B2C programs. - Retention Programs, destined to minimize client defection and churn. - Motivation/Incentive programs, targeting employees as well as the distribution channel. - Guerilla and Customer Challenge Marketing, creating memorable and efective brand experiences.

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