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Jeff Hall

Second To None
Market Research

Contact Information:

Ann Arbor, MI 48104
United States

Years in Business:



Clients I'm Seeking:


Customer-centric brands with a desire to measure, understand and optimize the customer experience in order to drive satisfaction, loyalty and improved financial performance.

About My Business:


In the course of a 25-year career helping brands deliver consistent, authentic and intentional customer experiences, I bring an innovative approach to customer experience measurement and analytics across diverse industries. My firm, Second To None, is particularly adept at helping leading brands realize their customer experience potential by fusing brand lens insights (operational measures) with the customer lens (feedback and perception) in order to drive business performance. At Second To None, I lead an experienced group of customer experience strategists and analysts working on the design and execution of mystery shopping, voice of customer and operations/sales compliance solutions for such clients as Patagonia, Krispy Kreme, Starbucks, Bose, UnitedHealth Group, Target, Staples, Harris Teeter and Citibank.

Years in business:
Member since:
Clients I'm looking for: