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Shel Horowitz

Green And Profitable
Green Marketing/Publ

Contact Information:

Hadley, MA 01035
United States

Years in Business:



Clients I'm Seeking:


1. Companies/organizations interested in affordably and effectively reaching the green market, as well as green/ethical companies who want to reach mainstream. 2. Writers wanting to become published authors or having a book to promote. 3. Meeting planners wishing to hire a dynamic speaker on green marketing. 4. Organizations and companies wanting a monthly stream of high-quality green-related content.

About My Business:


International speaker, multiple-award-winning author, marketing consultant and copywriter Shel Horowitz of specializes win-win green and ethical strategies. Six of his eight books have won awards, sold rights to foreign publishers, and/or made at least one Amazon category bestseller list--most recently, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (Wiley, 2010, an Amazon Environmental category bestseller at least 13 months).  Shel also writes the internationally syndicated Green And Profitable column, for business, and its sister column, Green And Practical (, for consumers--both of which are available for license to companies and organizations wanting to supply their readers with high-quality practical green content. He speaks internationally on reaching the green consumer, business ethics, and book publishing/marketing, to such groups as Dosphorus Conferences (Turkey) ForumDavos (Switzerland) Green America/Global Exchange Green Festival GoGreenExpo SolarFest PRSA International Conference ASJA National Conference Book Expo America Publishers Marketing Association University American Marketing Association/CT Noteworthy USA National Convention Ragan Strategic Media Conference Sustainable Food Summit Boston Green Fest Numerous regional publishing associations, colleges and universities, and community groups Shel will help you with both big-picture strategic marketing, especially reaching green, socially conscious Cultural Creatives--and also with specific tactics such as attention-getting, benefit-focused copy...joint ventures and strategic media and traditional media publicity...publishing a book. Specialties: green/environmental/eco, authors, publishers, books. As a marketer he has gotten his clients into major publications and broadcast media (including the New York Times and Publishers Weekly)...opened partnerships and endorsements for clients with prominent businesses, organizations, and celebrities--including a major Hollywood director and a Hall of Fame athlete...and helped authors, publishers, small businesses, and nonprofits differentiate themselves in a crowded market. He also turns unpublished writers into published authors, helping each publish in the most appropriate way. Shel has been in both the environmental movement and in marketing since 1972. His first book, on energy issues, was published in 1980.

Years in business:
Member since:
Clients I'm looking for: