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Kelly Daugherty

Smashing Golf & Tennis
Athletic Apparel

Contact Information:

117 S Cook St #162
Barrington, IL 60010
United States

Years in Business:

 

5

Clients I'm Seeking:

 

Seeking Clients that are looking for the latest in athletic apparel. Country Clubs, Tennis Clubs, Golf Shops and Online Retail Outlets

About My Business:

 

We are women who had an idea. All great business ideas begin with martinis, right? In our case, it was pomegranate martinis, which has the added benefit of anti-oxidants. My tennis partner and myself had been fermenting a business idea for a couple months, but due to our busy schedules, couldn't find time during the day to flesh it out. Finally, during an evening of martinis, the brainstorming began. The original idea was a line of funny tennis shirts, because quite frankly, we're hysterical (or at least think we are.) It was sort of a "Life is Good", line with funny tennis sayings. But during our brainstorm session - we realized that none of us wore t-shirts on the court, or out in public. Nor did we know anyone who did and this began a conversation of what we hate about tennis clothes that are on the market today. We hated the "fat sucking, muffin top inducing" styles – we wanted something that was figure flattering, and thus Smashing was conceived. Our market research began immediately, and we knew we were on to something one windy summer day on a clay tennis court. As we were hitting the little yellow ball across the court and saw muffin top after muffin top, we knew we had to do something. Now I'm sure we could all do a dose of P90X and a few months of Atkins to firm up that midsection, but that just sounded, well, exhausting. As one of us said, "When are they going to put shape wear in tennis clothes?" A business was launched. A line of golf and tennis apparel for women that has an inner layer of compression (or shape wear) to make you "Slimmer in Seconds." Great idea right? Now we had to design the product. There isn't a product out there like this we could knock off, this meant not just researching the fabrics we liked, but also testing designs to find the optimal prototype. One benefit of our team was that we all had different business backgrounds, and so brought different expertise to the table. I was a VP at a top advertising agency where I specialized in consumer insights/strategy writing and how to target consumers, while my business partner Jayne has vast international business experience holding high-level positions in both the Financial Services and IT industries. Smashing's success has been touted in Crain's, Huffington Post, Shape Magazine, Golf Digest, NBC News and FOX Morning. We are currently working with a publisher on our story.

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