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Peter Card

True Brit
Fashion Design

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License, distribution, wholesale and retail sales for denim brand "True Brit". Fashion Design / Branding on contract basis.

About My Business:


I have been working in the apparel business in Japan for the last 20+ years since I moved here from the U.K. In 1991. After graduating from Design School in 1989 I worked in London for Easey Garments UK Ltd. for a short while before following my now wife over to Japan. I have worked with a wide variety of brands within the japanese market on a contract basis including Adidas, Burberry (Sanyo Shokai), Fred Perry, Gian Marco Venturi, Puma, XOXO, Edwin, Bobson etc etc. Since 2007 I have managed my own consultancy working mostly in denim. In 2011 I created a new denim brand in collaboration with another British colleague living in Kyoto. A little about it below: Gion Jeans & Yukata Company is a fashion house creating clothes inspired by the people, history and culture of Japan as seen by its two British founders. The products they envisage are brought to life through collaboration with Japanese artisans and materials. Bringing together British design and Japanese know-how gives their products a high level of quality and graphic clarity. Their first products are a small collection of Jeans for men and women in two original styles, Straight leg and Slim Leg. Produced from highest quality 12.5 oz. selvage denim made using traditional shuttle looms of Kaihara, Japan. At present we are seeking exciting and new projects within the design and product development fields. Please feel free to contact me with any enquiries. Specialties: All aspects of design for both Mens and Womens wear, especially Jersey and Denim. Brand & Product Development, Market Research (Japan)

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