About My Business:
Nathalie Fallaha is the founder and catalyst behind vit-e design studio (www.vit-e.com) and alephya (www.alephya.com). She studied graphic design at the American University of Beirut; after receiving my bachelor of Graphic Design in 1997, she moved to Central Saint Martins in the UK to pursue my Masters in Communication Design.
From 2000-2009, she taught Graphic Design and Typography at the Lebanese American University, while keeping the buzz going at vit-e design studio. She was awarded the Lebanese Design Entrepreneur of the Year in 2008 by the British Council. She is a member of the advisory board of the Khatt Foundation (www.khtt.net), and the Icograda Education Network. Her work has been published in several international books, magazines, and publications.
Passionate about bilingual typography (Arabic - Latin), most of her personal work is driven by the urge to explore the expressive power of the letterforms on different substrates.
Founded in 2000, vit-e is a multi-disciplinary design studio working in many facets of branding, visual identity, art direction, packaging, print and interactive design. We have the experience and knowledge of a big creative agency combined with the personal touch of a boutique studio. At the heart of this studio is communication. Visual communication. We create, elevate and reinvigorate brands. Although we are based in Beirut, we have reached out to serve clients in 22 countries to date including Dubai, Qatar, Saudi Arabia, Egypt, Jordan, Haiti, Sierra Leone, China, France, Germany, London and Greece. We collaborate with like-minded individual talents, each with his or her forte, to handle a variety of projects. They all love what they do, and we do too.
In 2011, she founded alephya, a design enterprise focusing on proposing an aesthetic concept onto different substrates. A lifestyle concept, alephya undertakes to transform and liberate the Arabic letterform from its basic calligraphic form and creating a world of possibilities and patterns. The differentiated construction of the Arabic letterforms opens up endless visual realms to draft unique patterns out of the many modules, through an exploration of line quality and line density, all forming an infinite universe of imprints.
Her work has been exhibited at the National Art Gallery of Malaysia in april 2009; at Art Lounge within Khatt: typographic matchbook in december 2007, at the Salon International du Meuble et du Design of Paris in January 2005 under the Switch on Lebanese Design pavilion; at the Dutch Poster Museum in April 2005; at the typo.graphic.beirut 05 international exhibition in April 2005 to name but a few.
She attends various design and typography conferences worldwide, and is a frequent guest speaker in several universities and graphic design seminars across the world.