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Yuvarajan Subramaniam

National Research Group
Strategic Consulting

Contact Information:

Mogappair, Tamil Nadu 600037
India

Years in Business:

 

15

Clients I'm Seeking:

 

Respected Sir/Madam, My name is Yuvarajan Subramaniam. I' am 34 year old, male, married and in perfect health, an Indian citizen residing in Chennai - India. I am an experienced Public Health professional with more than 14 years’ of technical, program/research management, evaluation, qualitative/quantitative research on project planning & designing, field research techniques, strategy formulation (developing distribution systems & logistic, designing positioning strategy and developing promotional plan), rural market training, market analysis & report writing experience. Apart from that, based on the Market Research and strong consulting background led complex domestic & global market development and channel network implementations. More than 6 years’ of experience in rural development in community based enterprise promotion, market-linkages & development, public-private partnership and natural resource management. Having great exposure on Monitoring & Evaluation in developing countries like India, Bangladesh and Nepal for more than 4 years and strong background as well as knowledge in program monitoring and evaluation methodologies with demonstrated experience with developing and using M&E tools. Experienced and tested wide range of health issues including RH (Reproductive Health), FP (Family Planning), MCH (Maternity and Child Health) and marketing and communication for health. And also worked and focused on enhancing service delivery, quality of care, improving communication and behavioural outcomes. Accomplished, rural marketing professional having experience in national & international development sector, specialize in marketing strategies for low income high volumes markets and have developed marketing models appropriate for the BoP consumer segments in India, Bangladesh and Nepal with broad retail-marketing experience, encompassing strategic planning, qualitative & quantitative research, strategy development, project/program implementation, monitoring and evaluation, impact assessments, distribution models and assessment, public-private partnerships, interactive marketing, creative development, media planning & buying and visual merchandising, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. My 14+ years of market research & public health experience enables me to communicate and effectively interact with stakeholders and cross-functional team members while developing long term customer relationships and having extensive experience in SPSS, including its syntax language. More than 5 years of experience in rural research and statistical analysis in a business, market research and social science environment. Experienced in explaining and performing a variety of statistical and data mining techniques including: latent class segmentations, discrete choice, conjoint, multivariate and logistic regressions, decision trees and factor and correspondence, MDS analysis. I am confident that I would make a productive addition to research team. In particular, the following characteristics and abilities should interest you: Extensive experience in market research, rural marketing and rural development: My work over the past several years has built on diverse expertise in formulation of research proposals, designing methodology & questionnaire, conducting secondary research and designing mathematical model for data analysis, co-ordination of all India field research staff and data entry staff, data analysis and interpretation, report writing and presentation to the client. Developing implementation strategy, consulting focused on business development services in the NGO sector with assessments, developing marketing plans & strategies; formulate long range plans for marketing activities; create strategies for the introduction of new goods and services & the expansion of existing services; participate in overall strategic planning & management activities. Proven record in problem solving: My resume details a wealth of projects that focus on solving problems – from optimizing performance levels to identifying weaknesses and implementing new models especially for rural people. I offer a strong interest in research, an enthusiastic approach, and a proven willingness to accept challenges and responsibility. I am an enthusiastic, self-motivated, hands-on, results-driven researcher and inventor who continuously demonstrate a high level of commitment and business acumen. I am also a strong team leader who will exert every effort to ensure that the goals of the team are met. I am quick to adapt to new environments and research techniques and technologies. I am focused on bringing my talents to an organization in which my precision, motivation, and ability to effectively prototype my ideas can be fully utilized in an R&D team-leadership position in which I can make a lasting and productive contribution. I am excited by the possibility of conducting leading-edge research and prototyping for combinatorial applications. I look forward to the opportunity to explain in greater detail how I can be effective in the advertised position. Should you have any questions, you may contact me using the information atop this letter. Thank you for your consideration. Thank you for taking time out to read my application. I’m looking forward to discuss about my application with you in detail.

About My Business:

 

I have been managing projects, designing and implementing M&E systems and conducting project evaluations, market analysis, developing strategy, program/research management, evaluation, qualitative/quantitative research on project planning & designing and & report writing since 1998. Having strong leadership qualities, including the ability to innovate, take risks, manage change and can apply learning effectively. Demonstrated ability to make sound decisions and provide leadership in pursuit of organizational goals of innovation, influence and impact. Having excellent organizational and planning skills, ability to prioritize diverse and heavy workload, and meet tight deadlines. Owning strong communication skills including written and oral (English); with ability to synthesize information from various sources and distil key lessons learned. Can able to analyze problem, present appropriate solutions and act on them promptly; able to translate strategic direction into plans and objectives. Sets high standards for quality of work and consistently achieves project goals. Having strong interpersonal and networking skills and able to work effectively in a multi-cultural environment and ability to work independently. Experience in the global health sector and also have working experience in social entrepreneurship and start up environment. Having knowledge of the Indian health system and health service delivery environment, research, monitoring and evaluation experience. Owning links with social innovation networks, social entrepreneurs, and social enterprise incubators. With experience on various projects including HIV/AIDS prevention, care and treatment, OVC programmes, child labour mitigation, peer education, MCH, NNH, RH, FP, NSP, Vaccines & Immunization, Child Survival, PMTCT of HIV, TB, Malaria, Lung Health, NCD, Tobacco Control, Emerging & Epidemic Diseases, Micro-Enterprise development, Local Stability Initiatives, Good governance and Capacity building programmes, Health Technologies, Marketing & Communication for health focusing on enhancing service delivery, quality of care, improving communication and behavioural outcomes for various donors including USAID, DFID, CDC, EU, CIDA, UKAID, Christian AID, AusAID, SDC, WHO, GTZ, UNFPA and various government and private funders and also having experience of advanced statistics & research methodology, including skills in sampling techniques and methodologies, professional use of computer software for statistical and other relevant applications (such as SPSS, STATA & spreadsheets). Having over 5 years’ of experience in rural development on community based enterprise promotion, market-linkages & development, public-private partnership and natural resource management and worked over 5 years on monitoring and evaluation in developing countries like India, Bangladesh, Nepal and Sri Lanka and strong background and knowledge in program M&E methodologies with demonstrated experience in developing and using M & E tools and also skilled in building strong relationships with clients, partner organizations, in-country field staff and people from diverse backgrounds. Specialized in marketing strategies for low income high volumes markets and have developed marketing models appropriate for the BoP consumer segments in developing countries with broad retail-marketing experience, encompassing strategic planning, qualitative & quantitative research, strategy development, project/program implementation, monitoring and evaluation, impact assessments, distribution models and assessment, public-private partnerships, interactive marketing, creative development, media planning & buying and visual merchandising, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. ACHIEVEMENTS I have developed, managed and implemented databases to track the flow of information within complex, multi-layered, geographically dispersed projects, placing a specific emphasis on data quality and conducted numerous data quality audits for USAID and DFID funded programmes internationally and has been responsible for the recruitment and management of consultant subcontractors, the training of both project and client staff and the overall management of various projects. And also developed a variety of unique methodologies to ensure that data maintains its quality throughout the data management process to ensure maximum utility to donors, programme management, implementers and programme beneficiaries. I’m having wide range of technical-field experience and leading a team of healthcare professionals to develop data-management recommendations used by MoH and implementing partners. Also having ample experience in synthesizing public health and clinical knowledge in sexual health, and strong credibility with community networks of FSW & MSM. Successfully executed the strategic study on rural IT enabled connectivity space for Microsoft India with special focus on rural information kiosks and also created the strategy for Grameen Phone’s rural information center in Bangladesh. Invented and implemented viable rural distribution model using the youths of the villages by providing livelihood opportunities in Public Private Partnership domain. The model is implemented in different part of the country for various private sector organizations. Great exposure in Ethnography Research for corporate, in which applied it to technology adaptation for 'new product' and also for 'new process'. Conceived several new concepts, like ‘micro-finance to micro-enterprise’, ‘public private partnership’ for development sector and ‘rural marketing’ as an important growth strategy for corporate. Created Collective Marketing initiative for agriculture produce and forest produce which has by now impacted more than 10000 families in tribal areas of India. Created and strengthened rural haats (periodic markets) to facilitate marketing among BoP entrepreneurs.

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